Coffee-forward, wood smoke, and burnt caramel. Keurig. The original craft coffee. The Americas: The rich character if French Roast comes from a longer, hotter roast, which not all beans can handle and only Peet's has perfected. Our Story: It all started on Vine and Walnut Streets in Berkeley, California, where Alfred Peet opened his first shop in 1966 with one goal: to make coffee unlike anything America had tasted before. Today, we abide by his exacting standards to deliver the richest, most flavorful cup-using only the world's finest beans, hand roasting in small batches, and never compromising on freshness. Peets.com; www.Keurig.com. Find us on Facebook.com/Keurig or Twitter.com/keurig. For brewer inquiries contact: 1-866-901-Brew/1-866-901-2739. www.Keurig.com. 100% recycled paperboard, minimum 35% post- Consumer material. Printed in the United States. Coffee-forward, wood smoke, and burnt caramel.; Our Story It all started on Vine and Walnut Streets in Berkeley, California, where Alfred Peet opened his first shop in 1966 with one goal: to make coffee unlike anything America had tasted before. Today, we abide by his exacting standards to deliver the richest, most flavorful cup--using only the world's finest beans, hand roasting in small batches, and never compromising on freshness.; The America's The rich coffee character of French Roast comes from a longer, hotter roast, which not all beans can handle and only Peet's has perfected.