Ruffles have rrridges! Guaranteed fresh until printed date. Guaranteed fresh until printed date or this snacks on us. Questions or comments? 1-800-352-4477 Mon-Fri 9:00am to 4:30pm CT / email or chat at fritolay.com. Gluten free. Back in the day chips were flat, and that was boring. So we made a chip that zigged and zagged and shared it with the world. Backyard BBQs were never the same. Because when you have ridges, the crunches are crunchier, the dipping strength multiplies, and your chips become Ruffles. Cant get enough ridges? Go to ruffles.com.