Intense & smoky. For use in all Keurig K-Cup brewers. Tasting Notes: Intense & smoky. Smoky and singular, the pure, explosive flavor of our darkest roast. The Starbucks Roast: Each coffee requires a slightly different roast to reach its peak of aroma, acidity, body and flavor. We classify our coffees in three roast profiles, so finding your favorite is easy. The Story of French Roast: A master roaster watches, knowing that if he pushes a second too long, the glistening beans will burst into flame. White smoke hangs down as they turn ebony. This is French Roast, and you can't roast it darker. Straightforward, light-bodied with low acidity, and immensely popular since 1971, our darkest roast is adored for its intense smokiness. Committed to 100% Ethical Sourcing in partnership with Conservation International. starbucks.com/responsibility. To learn more, visit us at starbucks.com/k-cup. For brewer inquiries contact: 1-866-901-brew/1-866-901-2739. www.Keurig.com. Find us on Facebook.com/Keurig or Twitter.com/Keurig. This package is made with a minimum of 35% post-consumer materials. Printed in the USA.