Question or comments? 1-800-352-4477 Mon-Fri 9:00am to 4:30 pm CT/email or chat at fritolay.com. Guaranteed fresh until printed date or this snack's on us. Good fun! It all starts with farm-grown potatoes - cooked and seasoned to perfection. Then we add just the right balance of tangy vinegar. So every Lay's potato chip is perfectly crispy and delicious. Happiness in every bite. Connect with us: Facebook; Twitter. No artificial flavors. No preservatives. Partially produced with genetic engineering. Guaranteed fresh until printed date.