No artificial colors, flavors or preservatives. 100% whole grain. Gluten free. Guaranteed fresh until printed date. America's favorite popcorn brand (Smartfood is America's No. 1 selling popcorn brand based on 2015 retail sales data from Information Resources Inc). Questions or comments? 1-888-924-5654 weekdays 9:00am to 4:30pm Central Time. When Smartfood White Cheddar launched in 1985, it was with one very smart idea: Create great tasting popcorn with quality ingredients. We believe in air-popping our popcorn for a light & airy crunch, and using real cheddar cheese. The result is amazingly delicious, mouthwatering flavor without any artificial colors, flavors or preservatives. No artificial colors, flavors or preservatives. 100% whole grain. Be sure to try all the delicious varieties of Smartfood popcorn. Visit smartfood.com and facebook.com/smartfood.