Pasteurized for your safety. It was 1961 in Paradise, California. A place where the pursuit of craft and quality was taking root among farmers, friends and wellness-minded folks. That's where our story begins, when a harvest of grapes from vineyards in California inspired R.W. Knudsen to begin bottling his own fruit juice. It was the first batch of many-all crafted with an unprecedented commitment to integrity and quality. Purposefully crafted and packed with delicious ingredients - these juice blends were made to boost your day with abundant goodness. The way we've always made them. The Knudson Family.