Similac Sensitive for Neuro Support is an easy-to-digest, milk-based formula specially designed for sensitive tummies. It's complete nutrition for baby's first year and has our exclusive blend of DHA, Lutein, and Vitamin E to help support your baby's brain & eye development. All from the brand trusted by moms for more than 90 years. Similac Sensitive is non-GMO (Ingredients not genetically engineered.) and has no artificial growth hormones. (No significant difference has been shown between milk derived from rbST-treated and non-rbST-treated cows.) Total US infant formula, all outlets as of 12/2018, Nielsen data.