For color-treated hair. Smooths & shines instantly. For centuries, Japanese women have known that Rice Water kept their hair healthy, strong and shiny. Now Bigen combines Rice Water's active ingredient-Insitol, with Sunflower Seed Oil to help Protect & Repair color-treated, chemically processed or damaged hair. This deep conditioning formula penetrates and repairs dull, dry hair, revitalizes from root to end, and leaves hair soft, shiny and manageable. Helps to moisturize hair damaged by chemicals. Safe for color treated hair. bigen-usa.com. Made in Japan.