Goodness in Every Cup: As stewards of the environment, we support safe and sustainable ways to encourage healthy crop management that are as good for the coffee as they are for the land itself. In Brazil, that means supporting a partnership with forward-thinking coffee farmers using an innovative and buzzworthy process – bees. By introducing beehives to their lands, farmers like Maria Beatriz are naturally helping to support crop production. Plus, they're able to earn additional income by selling the bees' honey. In short, bee pollination helps farmers produce a premium-quality coffee bean - the kind that gives every cup of Dark Magic the smooth, intensely bold taste you love.