The SoCal spirit runs deep at Hansen’s. We've been free-wheeling and authentic from the beginning and we want our soda fans to take pride in leading a life of originality, just like we do. We celebrate originality. We want our soda fans to take pride in being unconventional and leading a life of originality, just like we do. We don’t take ourselves too seriously. What fun would that be? Hey, we began in California, so for us nothing is too bold or unconventional! Today, we celebrate the uniqueness and creativity in all of us by crafting a remarkable range of bold flavors across our original and diet offerings, and always experimenting with new ones. Walking to the beat of our own drum is just how we do things. Looking for a better option, we introduced our pioneering line of natural sodas in the 1970s, and in 2008 we pushed them further, switching to a real cane sugar recipe for our original soda line-up*. And… it’s no secret… our diet sodas don’t compromise on bold flavor either. Hansen’s. This is what original tastes like. *In addition to our original cane sugar sodas, we also offer a range of bold diet sodas that don’t compromise on flavor. Our diet sodas are sweetened with sucralose and Acesulfame Potassium.