Protect your hair color with Herbal Essences Birch Bark Extract Sulfate-Free Gentle Cleanse Shampoo. Our real botanicals are endorsed by Royal Botanic Gardens, Kew, the world’s leading expert on plants. This shampoo, with real botanicals, gently cleanses and protects color-treated hair. Birch Bark Extract Shampoo is also EWG Verified to meet the Environmental Working Group’s standards on ingredient selection, transparency and manufacturing. Color-safe and pH-balanced, this gentle shampoo infuses notes of ocean mist, dewy florals and warm amber into your hair—leaving it soft and smooth. Lather, rinse and repeat with ease knowing your shampoo is free of sulfates, silicones, parabens, mineral oil and dyes. Birch Bark Extract shampoo is also made with at least 87% natural-origin ingredients.* *Purified water and natural-source ingredient materials with limited processing