Body & fullness shampoo. Body, bounce and fullness are created with lift at the root. Volumizing Shampoo increases volume up to 30% for all hair types. This p-H-balancing is designed to match the pH of hair, sebum, and the scalp to lift at the root and encourage suppleness. Kenra Pro Tip: hen used with Volume Spray 25, achieve up to 155% additional lift at the root! For professional salon resale only.