Now 25% less sugar vs. original (Sugar content has been reduced from 11 g to 8 g per serving). Gluten free. 10 g protein. Non-GMO. Made with organic honey & oats. No partially hydrogenated oils. We do not source genetically modified ingredients. In 1999, we created Luna, the first nutrition bar for women. And to inspire women to be bold and blaze their own trails, we created two breakthrough initiatives: Lunafest, our film festival by, for, and about women, and Team Luna Chix, to inspire women in sport. Today, we offer Luna with irresistible flavors, nourishing energy, and uncompromising ingredients as an invitation to make your own breakthroughs happen, every day. - Kit Crawford, Co-owner of Clif Bar & Company. Do something today your future self will thank you for. Get social with us (at)LUNAbar. Breast Cancer Fund. Prevention starts here. 1-800-Lunabar M-F 8-5 PST. lunabar.com. Certified organic by QAI. Low Glycemic: Low-glycemic-index foods digest slowly for prolonged levels for energy. Made in Canada.