Created by a dentist. Committed to results. Healthy teeth & gums. Formulated to strengthen teeth; prevent cavities; protect against acid erosion; freshen breath. No sodium lauryl sulfate or artificial ingredients. The Natural Dentist was created by a dentist to provide effective oral care for his patients' teeth and gums. Because our products are formulated with a scientific blend of natural ingredients, you don't have to choose between natural and effective. Strengthens teeth. Prevents cavities. Protects against acid erosion. Freshens breath. No sodium lauryl sulfate or artificial ingredients. Cruelty-free product. Made in the USA.