24 HR hydration. 20% more. Compared to 25.4 fl oz shampoo. Experience Pantene's extraordinary formula with unique Pro-V nutrient blends. Nutrient-rich later. Effortless detangling. Lasting shine. The Daily Moisture Renewal Pro-V formula visibly replenishes dry, lifeless hair for softness and hydration from root to tip in one easy step. Questions? 1-800-945-7768 or visit www.pantene.com. Made in USA of US and/or imported ingredients.