Same great taste! New convenient package. Since 1934. Browned with caramel color. 99% fat free. No artificial flavors. 25% less sodium than USDA data for turkey breast. Inspected for wholesomeness by US Department of Agriculture. Fully cooked. American Heart Association Certified. Meets criteria for heart-healthy food. While many factors affect heart disease, diets low in saturated fat and cholesterol may reduce the risk of this disease. Caramel colored. Sodium has been lowered from 570 mg to 420 mg per serving. Satisfaction guaranteed. www.Hillshirefarm.com. Extra lean. Heartcheckmark.org.