Guaranteed Fresh: Until printed date or this snack's on us. Questions or comments? 1-800-352-4477 Mon-Fri 9:00am to 4:30pm CT/email or chat at fritolay.com. Good fun! It all starts with farm-grown potatoes - cooked and seasoned to perfection. Then we add the spicy sweetness of BBQ sauce. So every Lay's potato chip is perfectly crispy and delicious. Happiness in every bite. Partially produced with genetic engineering. No artificial flavors. No preservatives. Connect with us. Facebook. Twitter.