Instantly enhances skin's natural radiance for sooth, healthy-looking skin. New. Moisturizes for 24 hours. 5 factors of radiance. Dermatologist recommended. Active Naturals: Total soy complex. This exclusive Aveeno formula harnesses the power of Active Naturals Total Soy Complex and natural light diffusers to replenish dull, dry skin and enhance skin's natural radiance. Positively Radiant is a collection of skincare products uniquely formulated to target all 5 Factors of Radiance - tone, texture, dullness, blotchiness, and brown spots - to leave your skin looking, fresh, awake, and luminous. After just one use, skin will feel softer, silkier, and moisturized. Ideal for use on dry skin. Gentle enough for everyday use. Hypoallergenic. For soft, smooth skin, try Aveeno Positively Radiant Exfoliating Body Wash prior to application. Questions? 866-4Aveeno; www.aveeno.com. Dermatologist recommended for over 60 years. Care to recycle.