Ding, ding! Dinner time! The power of plants. 100% plant protein. At MorningStar Farms, we think each and every meal can be the most important one of the day, because eating a diet high in veggie protein is good for you and for the world. With over 30 MorningStar Farms products and hundreds of our recipe ideas online, it's easy to enjoy a delicious veggie meal any time of the day. Kelloggs Family Rewards.