48 loads (Contains approximately 48 loads as measured to bar 1 on cap). Keeps clothes looking newer longer. Studio by Tide. Specially formulated detergent. 1: Medium loads. 3: Large loads. 5: he full loads. Free of parabens. Free of phthalates. Free of phosphates. Smartlabel: Scan barcode with SmartLabel app for more info. Questions? 1-800-879-8433. Visit www.tide.com. how2recycle.info.